Vanguard: A group of people leading the way in new development or ideas.

Vanguard wanted to build a space that represented people with similar goals from all walks of life to be able to come and put in the work and succeed with the support of others. So we made sure to build a brand that represented this mindset. The shield represents the strength of the whole of the community joining forces to the betterment of everyone, and paired with a strong display font, the brand as a whole makes you feel like you’re a part of something bigger than yourself.