My good childhood friend started her dream career and came to me explaining she wanted something that would reflect her passion for photographing the beauty of living a prosperous and meaningful life (Golden), as well as that of new life (Eve).

She wanted a brand that would express the beauty in imperfection, the circle of life, from beginning of life to the end of life. The bud expresses the eve of life, while the magnolia in full bloom expresses that of having lived a full beautiful life! The watercolor shows the viewer the beauty in imperfections of life.